Double 11, also known as Chinese Singles' Day, is a major shopping festival in China. It falls on November 11th each year and is considered the busiest shopping day of the year. This unique celebration was started by Chinese college students in 1990 as a way to celebrate their bachelorhood, and has since transformed into a nationwide shopping phenomenon.PPT超级市场
History of Double 11
Double 11 first started in the 1990s at China's Nanjing University. It was originally a campus-wide celebration to mark the unmarried students' day, but has since grown into a national and even global shopping festival. The date, November 11th, was chosen because it represents the four single digits, a clear reference to the bachelorhood of many of the country's youth.
The Significance of Double 11
Double 11 has become more than just a day to celebrate bachelorhood. It has also become synonymous with major discounts and sales across the country. Retailers and online shops offer a range of special offers and discounts to attract shoppers. As a result, Double 11 has become one of the busiest shopping days of the year.pptsupermarket.com
Celebrating Double 11
Double 11 celebrations are marked by major shopping events across China. People queue up for hours to get into their preferred stores, and those who have prepared well in advance often camp outside the store to ensure they are among the first to enter when the doors open.pptsupermarket
The Future of Double 11
Double 11 has continued to grow in popularity over the years, and with the rise of e-commerce and online shopping, it has become an even bigger phenomenon than before. As technology continues to advance, it is likely that we will see even more innovative ways to celebrate this unique shopping festival in the future. PPT超级市场
Summary
Double 11, also known as Chinese Singles' Day, is a unique shopping festival that started as a way to celebrate bachelorhood but has since transformed into a nationwide shopping phenomenon. The date, November 11th, represents the four single digits, signifying the bachelorhood of many Chinese youth. This yearly celebration is marked by major discounts and sales across the country, attracting shoppers in their thousands. As online shopping continues to rise in popularity, it is likely that Double 11 will become an even bigger event in the future.PPT 超级市场